Initial integration of BIGO Ads via algorithm V 1.0 established
Last updated: 11/21/2025
Case Study
Scaling Impact Through Transparent Collaboration & Format Expansion
The Challenge
At the start of 2025, Playdigo and BIGO Ads set out to scale high-quality video and display supply while continuously optimizing bidding algorithms and refining endpoint structure to ensure low-friction delivery. Their shared goal was to improve monetization metrics such as fill rate and sRCPM, without compromising transparency or operational control.
The Strategy
The teams focused on fine-tuning bidstream parameters and filtering logic to reduce delivery friction, while conducting regular performance reviews and proactive tuning, particularly throughout late Q1 and early Q2. Additional efforts included enabling new formats such as native across multiple endpoints, coupled with transparent communication around revenue alignment, pacing, and ongoing format ramp-up.
Timeline Of Growth Milestones
Algorithm V 2.0 launched with custom optimizations and expanded format coverage
Monetization ramp-up begins with format-focused tuning on Algorithm V 1.0 and native format added
Optimizations implemented and early signs of improved fill and sRCPM observed
Algorithm V 3.0 added to expand scale and delivery capabilities
Multi-algorithm strategy drives record delivery and 486% revenue growth from the start of the year
The Partnership
Leveraging Playdigo’s bidding algorithm infrastructure to test and identify the most effective strategies for mutual growth across formats and shared focus on agility, transparency, and performance scaling
Testimonials
"Our collaboration with Playdigo is a model for what’s possible when both sides are committed to openness and scalability"
Rian Du
Product Operator, BIGO Ads
“We've truly enjoyed working with Playdigo. As two AI-powered companies, our collaboration has been smooth and efficient. Together, we've helped developers unlock greater revenue potential while enabling advertisers to access more accurate and valuable exposure. Looking forward to further cooperation!”
Eden Liu
Head of Global Business, BIGO Ads
About BIGO Ads
BIGO Ads is a deep learning-based intelligent advertising platform. Leveraging full-stack AI capabilities, advanced oCPC and ROAS-based bidding models, and cutting-edge in-app bidding technology, BIGO Ads empowers global partners to efficiently scale user acquisition and maximize ad revenue. To date, the platform has served over 50,000 partners, with business coverage spanning key markets in North America, Europe, Japan, and South Korea, while actively expanding into high-potential emerging regions. Learn more at bigoads.com
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