The Strategy

To achieve these optimization goals for Brand+ and Performance+ Marketplaces simultaneously, Playdigo focused on testing, optimization, and infrastructure improvements tailored to Verve’s supply. The team implemented and tested multiple bidding algorithms, allowing each stream to evolve based on real performance data. The Team also introduced multi-size ad formats, increasing available inventory and improving match rates with demand partners. Another important tactic was splitting different types of traffic into separate endpoints. By structuring endpoints according to distinct traffic needs, Playdigo was able to fine-tune performance and unlock incremental partnership growth. In parallel, Playdigo worked with Verve’s team to test and refine video and native opportunities, established monitoring processes to detect anomalies early, and implemented gradual scaling methods to ensure stability while increasing volume. Together, these tactics provided further optimize both the Brand+ and Performance+ Marketplaces in parallel, with confidence that each stream was optimized to its unique strengths.