How we started
Built in 2019 by performance marketers, for performance marketers
Playdigo was started by Daniel Ehevich and Daniel Pelled, two veterans of the mobile advertising industry who had spent enough years watching budgets get spent without showing up in business results. The bet, made between rounds of ping pong at their San Francisco office, was that performance advertising could be built differently. That a platform aligning the buy side and the sell side around real outcomes would attract the right marketers, the right publishers, and the right kind of growth.
Then 2021 happened. iOS 14 changed the landscape overnight, identifiers disappeared, and most of the industry spent the next year trying to figure out which way was up. Playdigo spent that same year leaning further in, turning its operator view of audience, context, creative, supply, pacing, and outcomes into Digo. It proved that Outcome Intelligence wasn't a luxury, it was the only way forward.
Seven years in, we run campaigns and inventory for some of the most demanding teams in performance advertising. The bet was right. The work is still interesting. And the ping pong table is still in the office.
