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A growth marketer arranges teal and white sticky notes into columns on a glass wall, with the title The 2027 Framework for Mobile UA Growth

Oct 27, 2026

Scaling Mobile Growth: The 2027 Framework for High-Performance User Acquisition

The mobile user acquisition landscape is shifting toward AI-driven optimization, privacy-first measurement, and a greater focus on long-term value rather than simply driving install volume. The article argues that programmatic DSPs like Playdigo can help advertisers scale beyond traditional walled gardens by combining predictive LTV modeling, transparent supply, cross-channel reach, and incrementality testing to maintain performance as budgets grow.

Playdigo's DIGO looks toward a lit doorway in a row of arches, with the title Alternatives to Meta Ads for App Installs

Oct 19, 2026

Is There an Alternative to Meta Ads for App Installs? How to Test a New Ad Partner

Yes, there are alternatives to Meta ads for app installs. How growth teams pick a new ad partner, run a 30-day test and measure incrementality.

A woman checks her phone at a sunny crosswalk in Mexico City, with the title Scaling Global App Growth in 2027

Oct 15, 2026

Scaling Global App Growth: The 2027 Strategy for High-Performance User Acquisition

To achieve sustainable global mobile app growth in 2027, advertisers must diversify user acquisition across four key inventory pillars—Search, Social, Programmatic, and Mobile OEMs—tailored to specific geographic market dynamics. AI-powered programmatic platforms like Playdigo facilitate this strategy by leveraging advanced data signals and real-time optimization to help advertisers scale campaigns efficiently across international markets.

A smartphone wrapped in an orange ribbon beside gift boxes on a teal set, with the title Maximizing ROAS in Q4 and the Holidays

Oct 1, 2026

Maximizing ROAS During Q4 and Holiday Season Events

A practical guide to maximizing Q4 ROAS, covering when to start testing, how to manage rising holiday CPMs, and how programmatic diversification and automated scaling can protect performance. It also explores the post-holiday “Q5” opportunity, when lower CPMs can create another window for efficient growth.

Playdigo's DIGO floats above the top step of a winners podium, with the title Top DSPs for 2027

Sep 21, 2026

Top DSPs for 2027 and Why Playdigo Is Becoming a Key Player

Heading into 2027, mobile and CTV advertisers are narrowing their tech stacks to favor DSPs that prioritize clean, verified traffic and scalable ROI over sheer impression volume. Playdigo is emerging as a leading platform in this new paradigm by combining automated post-conversion optimization with strict fraud prevention to deliver predictable, high-ROAS growth.

A precise stack of white and teal blocks beside a messy pile of grey blocks, with the title Scaling Quality in User Acquisition

Sep 9, 2026

Scaling Quality: The Strategic Framework for User Acquisition Platforms in 2027

By 2027, successful user acquisition will shift from maximizing installs to maximizing retention, LTV, ROAS, and incremental growth, powered by AI-driven predictive bidding, privacy-first attribution, and transparent supply paths.

A commuter watches a video on his phone on a Seoul bus, with the title Top Ad Creative Formats for UA

Sep 1, 2026

Top Ad Creative Format Guide for a 2026 User Acquisition Marketers

Understanding the diverse landscape of inventory is the first step in building a sustainable user acquisition strategy. Inventory refers to the digital real estate available on various platforms where advertisers can place their marketing materials. In the context of user acquisition, this inventory is typically categorized by the environment in which it exists, the technical method of delivery, and the level of user intent it captures. Top platforms prioritize inventory that offers high transparency, low rates of invalid traffic (IVT), such as bot activity, and deep integration with attribution partners to ensure that every dollar spent contributes to the bottom line.

Playdigo's DIGO inside an arc of app tiles, with the title UA Platforms for Global App Installs

Aug 24, 2026

What User Acquisition Platforms Work Effectively for Global App Install Campaigns?

Success in global app install campaigns requires a sophisticated understanding of how different inventory types, geographic tiers, and programmatic efficiencies interact to produce a sustainable return on ad spend

A laptop, tablet, phone and TV stacked together on a teal set, with the title The Playdigo Standard for Scaling UA

Aug 17, 2026

The Playdigo Standard for Scaling User Acquisition: How to Build a High-Growth Multi-Channel Stack in 2026

To scale beyond search and social limits, the Playdigo framework uses AI predictive bidding, oRTB, and multi-channel DSPs (CTV, mobile) to target low-latency, fraud-free inventory and drive growth based on pLTV rather than basic CPI.

A designer pins storyboard frames to a board in a sunlit studio, with the title High-Converting Ad Creatives

Jul 2, 2026

Maximizing App Growth: A Strategic Guide to High-Converting Ad Creatives in 2026

As competition increases for the attention of peoples eyeballs online, digital marketers have had to use a wide range of tactics to get those impressions that convert to sales. There are native social media ads, rich media banners, in-app mobile ads, and video ads on both mobile and desktop platforms. All of these tactics are fine and good, but everyone is applying them these days. However, are all of those impressions you are getting meaningful and valuable?

Playdigo's DIGO above a staircase of white blocks, with the title Scaling UA Beyond the Basics

Jun 22, 2026

Scaling Beyond the Basics: The Performance Marketer’s Guide to User Acquisition Platforms in 2026

A 2026 guide to scaling user acquisition while protecting performance, covering platform diversification, privacy-safe measurement, inventory transparency, and optimization.

A phone beside a rising bar chart made of white and teal blocks, with the title Top DSPs for Mobile UA ROAS

Dec 10, 2025

Top DSPs for Maximizing Mobile User Acquisition ROAS

What to look for when selecting a Demand-Side Platform for mobile user acquisition. AI-powered optimization, clean traffic, transparent reporting, and the operational features that make ROAS scalable.

Two people talk over a tablet at a cafe table, with the title Choosing the Right SSP Partner

Dec 10, 2025

Evaluating and Selecting the Right SSP Partner in 2026

A precise framework for selecting an SSP partner. What to measure across demand quality, eCPM optimization, fraud prevention, technical integration, and operational support.

Playdigo's DIGO guards a gate that lets real ads through and stops bots, with the title How SSPs Combat Invalid Traffic

Dec 3, 2025

How SSPs Combat Invalid Traffic for Maximum Mobile Ad Revenue

How Supply-Side Platforms detect, block, and filter invalid traffic. From bot networks to click fraud to ghost impressions, the goal is the same: protect publisher revenue and keep mobile inventory attractive to premium demand.

A magnifying glass over a row of ad cards on a navy set, with the title Optimizing DSPs for Fraud-Free ROAS

Nov 25, 2025

Optimizing DSPs for High ROAS and Fraud-Free Mobile User Acquisition

What separates a top-tier DSP from the rest: AI-driven bidding, multi-layered fraud prevention, transparent reporting, and a track record of moving ROAS up while keeping CPA in check.

A woman compares two phones by an office window, with the title Selecting the Best DSP for Mobile UA

Nov 25, 2025

Selecting the Best DSP for Mobile UA

A practical framework for choosing a DSP. What to look for in targeting, real-time bidding, AI optimization, fraud prevention, analytics, and integration before you commit your UA spend.

Playdigo's DIGO looks at a shelf of phones, tablets and screens, with the title Understanding DSPs

Nov 24, 2025

Understanding Demand-Side Platforms (DSPs)

Demand-Side Platforms are how advertisers buy mobile inventory programmatically. One interface, real-time bidding, granular targeting, and AI-driven optimization for ROAS, CPA, and clean traffic.

An analyst works on a laptop on a sunny balcony, with the title How AI and Machine Learning Optimize Ads

Nov 24, 2025

How AI and Machine Learning Optimize Ad Campaigns

AI and machine learning turn DSPs into real-time optimization engines. Intelligent bidding, dynamic creative, predictive audience targeting, and fraud detection that drives mobile UA performance.

Playdigo's DIGO watches ad cards line up toward a phone's ad slots, with the title Understanding SSPs

Nov 21, 2025

Understanding Supply-Side Platforms (SSPs)

Supply-Side Platforms automate the sale of mobile ad inventory through real-time bidding. The right SSP lifts eCPM and fill rate, connects you to diverse demand, and keeps invalid traffic out of the pipeline.

Eyeglasses resting on a smartphone on a teal set, with the title Why Viewthrough Attribution Matters

May 24, 2019

The Importance of Viewthrough Attribution to Successful Programmatic Campaigns

Viewthrough attribution credits impressions that drive installs even when the user doesn't click. Without it, programmatic DSPs lose attribution windows that Google and Facebook keep by default.

Verve case study cover highlighting combined marketplace growth in revenue, fill rate, impressions, requests, and rCPM.

Other

Scaling Brand+ and Performance+ Marketplaces Through Cooperation

Verve sought to further optimize its Brand+ (formerly Smaato) and Performance+ (formerly PubNative) marketplaces by integrating Playdigo's AI-driven bidding layers. The integration delivered strong incremental results across both marketplaces through H1 2025 — partnership revenue indexes highlight rapid scaling, while fill rate and eCPM trends confirm this growth was achieved with increasing efficiency.

BIGO Ads case study cover highlighting growth in revenue, sRCPM, and impressions.

Other

Scaling Impact Through Transparent Collaboration & Format Expansion

At the start of 2025, Playdigo and BIGO Ads set out to scale high-quality video and display supply while continuously optimizing bidding algorithms — improving monetization metrics like fill rate and sRCPM without compromising transparency or operational control.

Past Events

Oct5

The Penn District, New York

Playdigo at Advertising Week New York 2026

We're in New York October 5-8 for Advertising Week, meeting with brands, agencies, and partners across the industry. Daniel Pelled, our Co-founder, is on the ground all four days to talk performance: campaigns that adapt to real outcome signals, scale when the results support it, and stay transparent the whole way. Meeting slots are open now. Get in touch to book time with Daniel.

Sep23

Koelnmesse, Cologne

Playdigo at DMEXCO 2026

We're in Cologne September 23-24 for DMEXCO, meeting with brands, agencies, and partners across Europe. This year's theme is "Scaling Intelligence," and that's a conversation we're built for: campaigns that adapt to real outcome signals, scale when performance supports it, and stay transparent the whole way. Meeting slots are open now. Get in touch to book time with the team.

Jul30

Shanghai Next International Expo

Playdigo at China Joy 2026

Every gamer knows the rule. You want to level up, you put in the hours. Mobile growth broke that rule a long time ago. Putting in more hours, more budget, more campaigns doesn't make you stronger. Getting smarter does. That's the conversation we're taking to ChinaJoy, where this year's theme happens to be "Level Up With AI." Feels like the industry is catching up to something we've been saying for a while. So we're sending both sides of our game: 🎮 Advertisers, Jonathan Tan wants to talk about leveling up your performance. 🕹️ Publishers, Yaniv Rozencweig wants to talk about powering up your monetization. Shanghai. July 31. Come play.

Playdigo and HUMAN announce a partnership to promote security in the programmatic marketplace

Press ReleaseAug 10, 2026

Playdigo Strengthens Traffic Quality Across Its Platform Through HUMAN Security Integration

Pre-bid ad fraud protection and post-bid validation spans Playdigo’s unified marketplace, helping establish trust in every impression in the agentic era.